AIMING AT CLOUD AND IOT, AMAZON ACQUIRED THE ARTIFICIAL INTELLIGENCE COMPANY

 This deal was taken place from autumn 2015, but Amazon has never announced to the public.

Recently, Google's artificial intelligence program has won against the champion Lee Se-dol from Korea. This victory is the challenge of Google to its competitors.

The big guns in the industry, such as Amazon, Google, IBM and Microsoft have long entered this race to become the company controlling artificial intelligence.

"Platform" in technology can be understood simply as a kind of operating system. Creating an operating system means earning huge profits.

If those who believe in artificial intelligence are right about the promising future of it, the companies that can control artificial intelligence will definitely become the leaders in the coming years.

According to a source, Amazon has recently acquired Orbeus, a startup of AI, one of the efforts to conquer the cloud computing and smart devices market of the e-commerce giant.

Representatives from Amazon and Orbeus, including CEO Yi Li, declined to comment. This startup's domain name (orbe.us) is also owned by Amazon Hostmaster of Amazon Technologies Inc., a tributary of Amazon.

Orbeus developed image recognition technology based on artificial neural AI named ReKognition. It had the ability to sort and identify content on photos added by users. Orbeus's PhotoTime application which used this technology was launched before Google launched the Photos app based on AI. PhotoTime could analyze the data and read the pixels to get to know the details of the image like the way human eyes see things.

On its website, Orbeus said API of ReKognition had no longer received new customers, but it was currently preparing to launch what was equally interesting.

Amazon is actively investing in AI technology to automate warehousing operation system, improve freight efficiency and introducing new products for its cloud platform Amazon Web Services. Like the popular CEOs Elon Musk or Larry Page, Amazon's CEO Jeff Bezos loves technology products which can think for him. Last month, he also held a reception to experts in robotics and machine learning in Palm Springs, California.

Some startups also applied artificial nervous system of AI in image recognition technology and other activities including Clarifai Inc. and MetaMind.

The big technology companies are very interested in this segment as well as other aspects of AI. Salesforce announced it had bought MetaMind while Apple also said it had acquired Emotient startup specializing in facial recognition technology in January this year.

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