ALIBABA - THE NEW EMPIRE OF THE WORLD'S TECHNOLOGY

Alibaba Group has become a major e-commerce but it seems the company's ambition has not stopped there. Last year, Alibaba announced they prepared to launch online video service Tmall Box Office (TBO). In a meeting with reporters, Patrick Liu, head of Alibaba's digital entertainment, said the company's goal was success like HBO and Netflix in the United States.

Alibaba now not only competes with Netflix to attract the attention of Chinese users, but also with many other technology giants like Google US, Amazon, Apple. With home advantage, Alibaba is expected to cause difficulties for other technology companies who want to expand into the Chinese market even though this is the world's most potential market.

In addition to e-commerce operations, Alibaba also has a certain place in the field of cloud computing, mobile payments, search and some investments in car sharing services. Alibaba also has its own messaging application and social network, virtually every corner of the world has this company's name.

Rajeev Chand, managing director of investment bank Rutberg & Co. said he was totally surprised when Alibaba continued to invest in online video services or any other area because the potential of this company was very huge.

Chand said, just as Amazon users supported music service Prime Instant Video (of Amazon) or Google users were very fond of YouTube, TBO would be very successful as Alibaba's user community was now a huge number.

This is also the approach of many US technology companies as they invest in different products, services and Alibaba is not an exception. Alibaba has home advantage but this does not mean that the US companies will abandon the "lucrative" Chinese market.

The proof is in a document leaked recently, Uber had about 1 million transactions per day in China and this company was planning to add $ 1 billion for its activities in this market. With the fledgling markets such as car sharing sector, foreign companies still have many opportunities to compete in the Chinese market, where Alibaba has not made a deep and significant impact yet.

However, only with e-commerce, and especially cloud computing, Alibaba has been a major force in China. This success is partly due to the strong growth of websites like Sohu, iQiyi, Youku Tudou that Alibaba has invested since last year.

Thus, the companies like Netflix will have to compete more intensely to gain market share in China.

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